Coimbatore: "The Reliance mobile GSM entails offering a unique value proposition fine-tuned as per the needs of every segment of over 250 million GSM customers market in the Country", said Mr. Ajay Awasthi, CEO- TN circle, Reliance Communications. "The customer experience programme, Reliance mobile GSM's first offering, is in line with Reliance Communications' Philosophy of making world class telephony services accessible and affordable to the masses", he added. The company is offering its life-time validity for Rs. 35, the first recharge being priced at Rs. 60.